The energy industry in a state of upheaval as all major players attempt to update their business to meet clean energy goals.

In 2022 Franklin Energy hired Rice McVaney to conduct an entire rebranding of their leading edge clean energy business using PreVision to forecast the changes in the industry.

From brand positioning to corporate identity, trade show strategy and experiential design to a new website and a documentary film, we worked together to position Franklin for the future of global energy.